Editing Structuring Teams (section)

=== Capacity for exponential growth ===
Because leadership in the snowflake is distributed into many small teams, and because the model is based on leadership development, the snowflake model has the capacity for exponential growth. As tams add more people, those people may break off and form their own teams, and those teams form new teams, and so on. Therefore, it may take three months to grow from five to 25 people, but in the the next three months you could grow to 125 people, and three months later 625 people, and so on.

The size of a team and its growth rate will vary from campaign to campaign. For instance, teams working in the snowflake model structure can range in size from a few people running a small local campaign to thousands of teams with millions of volunteers: in the 2012 Obama for America campaign, the snowflake model enabled 10,000 local teams with 30,000 organizers to empower 2.2 million volunteers. That said, if implemented properly, the snowflake model has the capacity to get big, and get big fast.